Agency: The Romans

MECCA BINGO LUCKY DEVILS: Heels of Fortune

How do we make Mecca Bingo famous beyond the bingo hall?

By reforging the most iconic stilettos in cinematic history into the luckiest shoes ever designed.

Introducing…

Launched just ahead of The Devil Wears Prada 2, the Heels of Fortune stilettos were handcrafted by a blacksmith from real lucky horseshoes, lined with Mecca Bingo carpet insoles and packed with lucky numbers, symbols and superstitions Brits have relied on for generations to bring them good fortune.

PRESS

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