How do you put London’s newest neighbourhood on the cultural map?

By turning Canada Water’s TikTok into a culture-first, lived-in guide to the city’s next big thing — think Secret London, but with sharper taste and a more cutting sense of humour.

As Creative Lead in Cosmic Joke’s social team, I oversee the creative direction and content output across a vast, ever-evolving site — from scripting, shooting and editing to trend-jacking, influencer collaborations and on-the-ground storytelling.

Working with dozens of local vendors and partners, I help weave food, culture and community into one cohesive brand voice — making SE16 feel like the hottest place to be south of the river.